Car negotiation tips

Know before you go!

How to negotiate the best car deal!
May 03, 2021•3 min read

“Let's make a deal so sweet I'll need a dentist after the deal is signed!"

- Chase | Dad joke style quote enthusiast | Not very good at it...

Introduction:

Week 1 - Know The Real Price Before You Talk To A Dealer

Welcome to the Ultimate Car Deal Negotiation Series!

Hey friend! Every week for the next 52 weeks, you’re going to get one powerful, step-by-step car buying tip. Each one is meant to help you get a better deal, feel more in control, and avoid the stress and regret that most car buyers experience.

This isn’t the boring stuff you’ve already heard. We’re going deep into the real tactics that work. We’re talking insider tips that car salespeople don’t want you to know—and we’re breaking them down in plain English.

This week, we’re kicking it all off with a tactic that can save you hundreds—or even thousands—before you even speak to a salesperson.

Tactic #1: Know The Real Price Before You Talk To A Dealer

Why This Matters

Walking into a dealership without knowing the real price of the car you want is like going to a test without studying. The dealer has all the info. You’ve got to show up with your own.

Step-by-Step: How to Find the Real Price

Step 1: Use Online Tools

First, go to websites like:

Type in the exact make, model, trim, year, and your zip code. You’re looking for:

  • Market Value (what people actually pay)

  • MSRP (sticker price – usually higher)

  • Invoice Price (what the dealer probably paid)

Take notes. Write these down.

Step 2: Look at Local Listings

Check out:

See what dealers in your area are asking for the same car. This helps you understand local supply and demand.

Step 3: Figure Out What’s a Fair Price

Now that you have:

  • Market Value

  • MSRP

  • Invoice

  • Local prices

...decide what’s fair. Usually, 2-5% over the invoice price is a great target. But it depends on how in-demand the car is.

Step 4: Know Your Walk-Away Price

This is big.


Ask yourself, "What’s the MOST I’d pay for this car without regret?" That’s your max. If the dealer can’t beat it, walk away. You’ll thank yourself later.

Pro Tip: Use a Car Deal Concierge Service

This is where car negotiation concierge services like ours come in handy. We already do this homework every single day. We’ll get you:

  • A better deal (no guesswork)

  • No pressure or anxiety

  • Saved time (we do the talking)

  • Protection from sneaky fees

Seriously, a good concierge can save you thousands.

What to Avoid

  • Never say, “What’s the best price you can give me?”

  • Don’t show up without knowing the invoice price

  • Never fall in love with the car in front of the salesperson

Recap

Before you even walk onto a dealership lot:

  1. Check the real price using online tools

  2. Study local listings

  3. Know what YOU think is fair

  4. Set your max price

When you do this, you walk into the dealership with confidence. You won’t get played. You’ll drive away knowing you scored a smart deal.

That’s it for Week 1. Next week, we’ll break down how to test drive the RIGHT way (yes, there’s a trick to it).

You got this.

Want a stress-free way to buy your next car?
Let us do the negotiating for you. Our car deal concierge service saves you time, money, and headache. We shield your deal so you can enjoy the ride. Learn more today - click here FUNNEWCAR.COM

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