
MSRP vs Out-the-Door Price — What’s the REAL Number?
MSRP vs Out-the-Door Price — What’s the REAL Number?
"I thought I was buying a $32,000 car... until the out-the-door price said $38,497. Surprise!" - Chase Jordan
Let’s be real — dealership math can feel like a game of financial Jenga.
You hear one number online (MSRP), but when it’s time to sign? You’re staring at a way higher number.
That’s the difference between MSRP and the out-the-door price — and it’s one of the most important things to understand before saying yes to any deal.
🏷 What Is MSRP?
MSRP stands for Manufacturer’s Suggested Retail Price — aka the sticker price.
It’s:
Set by the manufacturer
Includes the base vehicle + factory-installed options
Doesn’t include taxes, fees, or dealer add-ons
Think of MSRP as the starting point — not the final price.
🧠 Some cars sell below MSRP (common with sedans or older inventory) while hot models can sell for thousands over MSRP.
💰 What Is the Out-the-Door Price?
The out-the-door (OTD) price is the total amount you’ll pay to legally take the car home.
It includes:
MSRP
Destination fee (usually $1,000–$2,000)
Taxes (sales tax varies by state)
Title, registration, and plate fees
Doc fees (admin charges by the dealer)
Dealer-installed options (tint, mudflaps, wheel locks)
Market adjustments (markups)
Add-ons (warranty, paint protection, GAP, etc.)
📌 OTD = The number you should focus on.
📊 Why the Gap Between MSRP and OTD Can Be HUGE
MSRP Price OTD Price (Est.) Difference $32,000 $38,497 $6,497 $45,000 $53,220 $8,220
That gap is made up of:
📎 Legit fees (taxes, title)
🧪 Add-ons (warranties, coatings)
😈 Sneaky junk fees (see Post #78!)
🧠 How to Ask the Right Question
When talking to a dealer, don’t say:
"What’s the price of the car?"
Instead say:
"What’s the out-the-door price, including everything?"
✅ This forces them to show their math
✅ You can compare dealers apples-to-apples
✅ No last-minute surprises in the finance office
🛡 How Deal Guard Protects You
At Deal Guard, we:
Demand written, itemized OTD breakdowns from every dealer
Compare OTDs across multiple stores — not just MSRP
Eliminate fake fees and overpriced add-ons
Make sure you know the true cost before you commit
We’ve saved clients thousands by exposing shady upcharges hiding behind a nice MSRP.
😎 Final Word from Chase
MSRP is just the opening bid. The real number is what you actually pay — and that’s always the out-the-door price.
At GetDealGuard.com, we read every line of the contract, push back on bogus fees, and make sure you never get caught off guard.
🎯 Want a second set of eyes on your quote?
Send it to GetDealGuard.com. We’ll break it down and protect your wallet before you buy.
Until next time —
Chase ⚡️